Growth and internationalization offer new opportunities for a company, but without a clear strategy, they can also bring challenges. When a business expands, systematic solutions are needed to ensure sustainable growth and the right markets are selected.
Successful growth is the result of strategic choices. This can mean reaching new customer segments, expanding sales to international markets, or developing a business model that allows the company to scale its operations in a controlled manner. When it comes to internationalization, critical factors include market knowledge, the right partners, and export support services.
The growth and internationalization process is built around the following areas:
- Strategy development
- Finding the right focus – Business planning
- Export development
- Internationalization
- Growth management