Reach the right customers and grow your business

Marketing and customer relationships

The goal is to increase market share and continue to grow

A successful business is built on strong marketing and effective sales. Reaching new customers, developing customer relationships and increasing brand awareness require systematic measures and the right tools.

Our goal is to build a strong marketing and customer relationship strategy that not only brings in more customers, but also creates long-term, profitable customer relationships. When marketing and sales support each other, a company can increase its market share and ensure continuous growth.

Effectively combining customer relationships with marketing is built on the following components:
 

  • Improving sales and marketing
  • Effective new customer acquisition
  • Increasing market share
  • Developing customer relationships
  • Making a new brand known
  • Acquiring new customer relationships through sales

Improving sales and marketing efficiency

Effective sales and marketing are based on data and targeted actions. Our goals are:

  • Coordination of marketing and sales
  • Identification and analysis of target groups
  • Impactful messages and sales materials
  • Automation and tools to support sales

Effective new customer acquisition

Reaching new customers requires a strategic approach and a systematic approach. To succeed, we need:

  • Target group profiling and segmentation
  • Lead acquisition and conversion paths
  • Sales process simplification and scalability
  • Digitalized customer acquisition solutions

Increasing market share

Continuous growth is based on strengthening competitive advantage and effectively exploiting the market.

  • Competitor analysis and identifying market potential
  • Mapping new customer segments
  • Multi-channel visibility and campaigns
  • Strategic pricing and increasing customer value

Customer relationship development

Long-term customer relationships are built on trust and consistent communication.

  • Customer journey development and engagement
  • Customer service and after-sales optimization
  • Customer satisfaction surveys and development measures
  • Continuous customer communication and up-selling opportunities

Getting the new brand known

Brand visibility and awareness determine how a company stands out from the competition.

  • Brand strategy and visual identity
  • Content marketing and storytelling
  • Utilizing social media and digital channels
  • PR, media and influencer collaborations

Acquiring new customers through sales work

Targeted and active sales work ensures that the right customers are found and interested.

  • Optimization of sales processes and offers
  • Customer encounters and sales activation
  • Meetings, pitches and negotiations
  • Solution-oriented sales and responding to customer needs

References

Opticool Oy

With growth, Opticool needed clarity and effective tools. With the help of the value network, the company developed its operations and found a balance between work and leisure.

Core Repair Construction Ltd.

Core companies wanted to develop their growth in a controlled manner. With the help of the value network, the strategy was put into practice, and the company received clear tools to guide development and support decision-making.

Amesan Consulting Oy

Amesan Oy has grown rapidly and strengthened its position in recruiting for IT and technical roles. With the support of the value network, the company gained new perspectives on growth and concrete tools to support development.

Matti Hakamäki Ltd.

With growth, Matti Hakamäki Oy needed a clearer direction. "We knew how to do the work, but we needed support for development," says the CEO. Cooperation with Arvoverko brought insights and solutions.

Sun Workshop Ltd.

Aurinkopaja Oy wanted to ensure that its business developed in a controlled manner. "Kristian helped us see what was important and make the right decisions at the right time," says Vili Kupiainen.

AtFlow Ltd.

AtFlow Oy grew from one hundred thousand to one million – not through strategy alone, but through a partnership that brought direction, tools and new opportunities.

Ask our experts for more information

Kristian Karimo
Kristian Karimo
Change management expert, CEO
Elisa Karimo
Elisa Karimo
Shareholder, Board Member
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