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From a hundred thousand to a million – growth that didn't remain a strategy
AtFlow Oy, a digital sales solutions specialist, has grown from a small digital agency in Joensuu to a technology partner covering the whole of Finland. The company designs and implements online stores, booking systems and online services for companies in various industries. The collaboration with Arvoverkko's Kristian Karimon has been with us throughout the entire growth journey.
“At first, we had a handful of employees and a lot of enthusiasm, but entrepreneurship and strategic thinking were still needed. Kristian has been involved from the beginning, helping us build direction and understand the business," says CEO Pekka Rönkkönen.
Growth and development step by step
The business self-assessment implemented with the value network has been a key tool in the development work.
– It helped us see where we were already good and where we had room for improvement. That allowed us to focus on the right things, says Rönkkönen.
The strategic work yielded results quickly. The original goal of increasing turnover from one hundred thousand to one million in six years was achieved in just four.
The growth came with challenges: recruiting personnel, training them, managing turnover and defining the right pricing. These were addressed using varioustools, such as strategy map, SWOT analysis, competency mapping and especially SuperExcel, which became the company's "management center".
Collaboration did not remain just a strategy
The value network's support was not limited to consulting alone. The collaboration has been lively and adaptable to needs – sometimes more intensive, sometimes less frequent, but always essential.
– The biggest benefit has not only been in the strategy paper. Through the value network networks, we have received new projects and reached negotiating tables that we would not have otherwise reached, says Rönkkönen.
The collaboration has also been human. Joint trips, projects and discussions have created trust and deepened the partnership.
– This has been more than consulting. Kristian provides more than just expertise – he also shares his network and trust, Rönkkönen sums up.
The core of collaboration: direction, continuity and value network
The importance of the value network has grown over time. When the company's direction has been unclear or new perspectives have been needed, Kristian has been there to support – sometimes in everyday strategies, sometimes in bigger turnarounds.
– This has not been a one-off project, but a long-term development relationship, Rönkkönen describes.
When asked what would best intensify the collaboration, the answer comes quickly:
– From a hundred thousand to a million – and more than consulting.
Arvoverkko Oy
Vuorilinnakkeentie 1 A, 00430 Helsinki
Kristian Karimo
